HOW DO FACTORS INFLUENCE THE CHOICE OF MEDICAL TOURISM DESTINATIONS IN HO CHI MINH CITY, VIETNAM?

This study aims to identify the factors and their level of influence on the choice of medical tourism destination at medical facilities in Ho Chi Minh City. Based on a survey of 202 tourists, including domestic and foreign tourists, who have experienced one of the medical tourism services in Ho Chi Minh City. Through regression model analysis, the results show that there are three factors influencing the choice of Ho Chi Minh City as a medical tourism destination in descending order: Quality of medical services; Advertising and communication; Cost of medical services. Based on the research results, the similarities and differences with the results of previous studies were analyzed, drawing out the characteristics of medical tourism in Ho Chi Minh City. The study also points out proposals to develop the quality of medical services; enhance the promotion of medical services and other supporting solutions to develop medical tourism services in Ho Chi Minh City quickly and sustainably.