Innovative Research on the Dissemination of Intangible Cultural Heritage and Tourism Development in Shaanxi Province Driven by Data

With the strengthening of the state’s protection policies for intangible cultural heritage, the importance of intangible cultural heritage has become increasingly prominent. However, the attention paid to intangible cultural heritage in the field of tourism remains relatively low. Based on the data of intangible cultural heritage in Shaanxi Province, this paper analyzes the current situation and potential value of intangible cultural heritage through the application of visualization techniques, K-means clustering, and the Apriori algorithm. For this purpose, the concept of the Qingxing Travel APP is proposed to meet people’s tourism needs in a brand-new way of traveling, while achieving the effect of promoting tourism with culture and promoting culture with tourism.