Optimization of the GOBIS Surabaya Bus System in Providing Public Transportation in the City of Surabaya

This research examines the optimisation of the Surabaya Bus Gobis application, which was launched to support Suroboyo Bus, a public transport initiative by the Mayor of Surabaya, Mrs Tri Rismaharini. This study uses a qualitative method with interviews as a data collection technique, aiming to evaluate the effectiveness of the GOBIS system, identify inhibiting and supporting factors, and evaluate efforts to improve the quality of the application’s services. The results show that although the Gobis application has been quite optimal in information services, improvements are still needed in certain aspects such as map graphics, appearance, and application features to improve functionality and services. Optimisation is expected to be carried out by UPTD PTU to achieve better results in the Gobis application system and Suroboyo Bus service.