Unveiling knowledge dynamics for competitive advantage: insights into hiding, sharing and big data management

Purpose This study investigates the influence of knowledge hiding in organizations (KHOs), knowledge sharing in organizations (KSOs) and big data knowledge management (BDKM) on knowledge management success. Monitoring (MNT) is used as a moderator between KHO and knowledge management success. Besides, knowledge management success and digital business intensity (DBI) are used to attain competitive advantage (CA). Finally, digital business intensity is used as a moderator between knowledge management success and competitive advantage. Design/methodology/approach Data were collected through questionnaires using simple random sampling, and a total of 433 questionnaires were used in the final analysis. Partial least squares structural equation modeling is used to test study hypotheses. Findings Results indicate that KSO, BDKM and monitoring are positive, but KHO is negatively related to knowledge management success. Monitoring moderates the relationship between KHO and knowledge management success. Knowledge management success and digital business intensity significantly attain competitive advantage. Digital business intensity significantly moderates the relationship between knowledge management success and competitive advantage. Practical implications Top managers can use study findings in decision-making if they want to attain a competitive advantage. KHO has a negative influence on knowledge management success, but this relationship can be changed by monitoring the employees. KSO, BDKM, knowledge management success and digital business intensity play a vital role in determining competitive advantage. Originality/value By building knowledge culture using the knowledge-based view, this study contributes to KHO, KSO, BDKM, monitoring, digital business intensity and competitive advantage literature.