Being good and doing good in behavioral policymaking

Abstract Libertarian paternalism (LP) draws on behavioral economics to advocate for noncoercive, nonfiscal policy interventions to improve individual well‐being. However, growing criticism is encouraging behavioral policymaking—long dominated by LP approaches—to consider more structural and fiscally impactful interventions as valid responses to behavioral findings. Keynesian social philosophy allows behavioral policymaking to incorporate these new perspectives alongside existing LP approaches.