Cartography of Carioca environments: mapping Rio de Janeiro through the geolocation of consumption

This article investigates the geospatial relationship of consumer activities in the municipality of Rio de Janeiro, relating them to profiles called "urban environments." Through geostatistical analysis of how different types of consumption are distributed in the city's urban fabric, the existence of seven territories with characteristic spatial delineations was postulated, which aggregate social groups not only with similar socioeconomic indicators but also with similar interests - and who consume in a similar way. This reading of the city allows for a distinct portrait of how cariocas (residents of Rio de Janeiro) organize themselves in space, beyond conventional divisions of urban planning.