Melting is not an option: entrepreneurship and family succession in the Italian ice cream industry

Purpose The study investigated which variables and family dynamics influence the entrepreneurship and succession process in the Italian ice cream sector. In light of the consequences of Covid-19, the research has identified the elements on which female leadership is based. Design/methodology/approach Data were collected using the qualitative approach by conducting semi-structured interviews at a homemade ice cream production organization. Findings Findings highlight that to pursue business longevity, one must maintain one’s family identity and values and, therefore, offer quality products. However, the company must know how to innovate to remain competitive and optimize its processes. All this is possible by creating a dialogue and transferring knowledge within the family business to strengthen and prepare future successors. The analysis of the family structure highlights how cultural family identity has privileged gender identity as a factor that has guided the development process since the first generation, in this case, allowing for expansion in terms of size and family. In addition, the results of the analysis highlighted two distinct scenarios within the same case study: the first emphasises the limits of the lack of management of a succession process; the second shows the openness of the organization to the introduction of innovations, expansion strategies and the entry of new partners outside the family. Originality/value This study contributes to the knowledge and understanding of how, in light of the pandemic, the resilience of these family businesses contributes to redesigning their internal governance system in favour of the second generation and effectively accelerating the succession process.