Tourism in the City of Taza (Morocco) during the French Protectorate: An Investigation into Origins, Evolution, and Management Approaches

During the Protectorate, the French tried to exploit all the natural and historical resources that the country abounded, to develop all the economic projects that they established. Thus, tourism in Morocco took off with the protectorate period, and it emerged as a factor that helped develop the cities in which the French invested, whether in hotel or restaurant field or in the sale of handicraft products. The administration in charge of tourism in Morocco did not spare its efforts in introducing the tourist potential that Morocco flourished, so it took advantage of everything that was authentic and ancient related to Moroccan history, culture and economy to introduce it to foreign tourists. This paper aims to shed light on the tourism qualifications (both natural and historical) in the city of Taza, as well as the strategy adopted by the French Protectorate Administration to promote and manage the tourism sector in the city. Keywords: Tourism; qualifications; French protectorate; management