Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success

Authors

Dan Wang
Fengwei Dai (ORCID: https://orcid.org/0000-0001-7519-467X)
Sang-Won Park (ORCID: https://orcid.org/0000-0003-0354-6773)
Fiona Chi (ORCID: https://orcid.org/0000-0002-5149-1693)

Institutions

Hong Kong Polytechnic University (HK)
Hong Kong Institute of Vocational Education (CN)
Kyung Hee University (KR)
Technological and Higher Education Institute of Hong Kong (HK)

Publication Details

Journal: Journal of Travel & Tourism Marketing
Published: 2024-11-29
DOI: https://doi.org/10.1080/10548408.2024.2427163
Citations: 11
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 12.45

Funders

Hong Kong Government

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article

Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success

Dan Wang, Fengwei Dai, Sang-Won Park, Fiona Chi

Nov 29, 2024

11 citations

Journal of Travel & Tourism Marketing

Digital Marketing and Social Media

12.45

article

Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success

Dan Wang, Fengwei Dai, Sang-Won Park, Fiona Chi

November 29, 2024article en

11 citations

Abstract

No abstract available for this paper.

Journal of Travel & Tourism MarketingVol. 42(1)

Hong Kong Polytechnic University (HK), Hong Kong Institute of Vocational Education (CN), Kyung Hee University (KR), Technological and Higher Education Institute of Hong Kong (HK)

Hong Kong Government

Decent work and economic growth

Openalex Percentile: Top 1%

Digital Marketing and Social Media

12.45

DOI Source OpenAlex

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Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success — Dan Wang, Fengwei Dai, et al. · Journal of Travel & Tourism Marketing (2024) | TGRS Research Map | TGRS