Charging during the stay: the effects of EV chargers’ availability and pricing on consumer perceived utilitarian value and behavioral intentions

Hotels are increasingly hosting EV chargers. Yet, scant research examines the effects of EV chargers on consumer behavioral intentions toward the hotel. This study draws on the expectancy theory and examines the effect of EV chargers availability and the availability of surrounding chargers on consumer hotel booking intentions and willingness to pay a price premium. The results of two scenario-based experiments showed that free or paid EV chargers enhance consumers’ perceived utilitarian value and behavioral intentions. The effects are partially amplified when the availability of surrounding chargers is limited. This research contributes to the literature on hotel add-on services and offers practical guidance on EV charger implementations at hotels.