Research on the Teaching Reform and Ideological and Political Construction of the Customer Relationship Management Course Based on the Demand for “Integration of Industry and Education”

This paper is based on the demand for “integration of industry and education” to research the teaching reform and ideological and political construction of the Customer Relationship Management course. Starting from the development needs of national digital economy and modern service industry, it reconstructs the comprehensive knowledge and application system of “theory-practice” in modern service industry, and reshapes the service consciousness and innovation consciousness of “educating people for the government and talents for the country.” It aims at creating a new paradigm of “industry-enterprise-school” collaborative education, with the goal of cultivating high-quality technical professionals serving national strategies, and building a new ecology of integrating industry and education into education.