Study on the Countermeasures to Improve the Public Outdoor Leisure and Fitness Function on the Two Rivers and Four Banks in the Main Urban Area of Chongqing

The main urban area of Chongqing is surrounded by two rivers and set against each other. With its unique waterfront landscape, it has the resource conditions to become a leisure tourism destination. Intending to enhance people’s happiness, improve city quality, and promote Chongqing’s main urban area to become a tourist destination, this paper finds out the existing problems in the construction of public outdoor leisure and fitness facilities on the two rivers and four banks of Chongqing’s main urban area through investigation and analysis based on relevant experiences at home and abroad, takes the value chain theory as the guidance, and to find solutions to the problem. On this basis, combined with the law of economic operation, this paper puts forward the guiding ideology, principles, development goals, functional orientation, and development path for the improvement of public outdoor leisure and fitness on two rivers and four banks in the main city of Chongqing, and accordingly puts forward the policy system and guarantee measures for its improvement.