SAFEGUARDING OWNER DATA IN CLOUD COMPUTING: ANALYSIS AND IMPLEMENTATION OF COLOR DROP WATERMARK TECHNIQUE FOR PROTECTING OWNER DATA IN CLOUD SYSTEMS

Cloud computing has revolutionized data storage and management by providing scalable, cost-effective, and accessible infrastructure. However, this rapid growth also exposes significant vulnerabilities related to data security, ownership, and integrity. As sensitive data is often shared across multiple users and platforms in cloud environments, ensuring that the rightful owner can assert control and verify the authenticity of their data becomes crucial. Traditional security measures such as encryption and access control provide protection but are insufficient in resolving ownership disputes and unauthorized modifications. This paper proposes a novel approach through the Color Drop Watermark Technique, designed to protect owner data by embedding an invisible but traceable watermark into cloud data. This watermarking technique ensures that data integrity and ownership are maintained throughout its lifecycle in the cloud. This research outlines the implementation, security benefits, and impact of using the Color Drop Watermark Technique in safeguarding cloud data.