“I mean, who isn’t gay?”

This article aims to apply Judith Butler and Eve Kosofsky Sedgwick’s theories on performativity to evaluate examples of queer performativity in the FX original series, What We Do in the Shadows. The series uses symbolism to code characters as queer, as well as modern-day performative acts such as fashion choices, chosen family, preservation, and antiques, and attending pride parades. The article uses visual imagery and a corpus of fifty scripts from the series to conduct a content analysis. Taking a mixed methodological approach, the article explores the impact of queer performativity on its fanbase’s creation of memes and fan fiction.