Reverse innovation for global sustainable development: a conceptualisation

Purpose This study offers a first conceptualisation of sustainable reverse innovation by discussing the contribution of innovation from the Global South towards sustainable development. In so doing, this study aims to recognise an active role played by developing countries in creating viable and innovative solutions that can contribute to the achievement of sustainable development for all. Design/methodology/approach This study presents five innovation vignettes and discusses them through an antecedents–enablers–consequences scheme for exploring the concept of sustainable reverse innovation. While discussing the model components, this study develops propositions to drive future research directions. Findings This study contributes to both development studies and innovation studies by recognising and highlighting the role played by businesses in addressing global challenges through sustainable innovation sourced from or inspired by developing countries. Originality/value To the best of the authors’ knowledge, this is the first study that offers a conceptualisation of sustainable reverse innovation that goes beyond the low-cost and frugality connotation that has characterised the debate surrounding innovation from emerging economies.