Women’s exposure to commercial milk formula marketing: a WHO multi-country market research study
The study provides quantitative data about CMF marketing and insights on how marketing companies develop effective messages, helping to explain how individual vulnerabilities or aspirations are integrated into marketing strategies. The findings reaffirm the need for action across political and health domains to counter actions of CMF companies. This will require effective national legislation fully reflecting the Code and action by professional bodies to protect health professionals from targeting by CMF marketing. Marketing-research methods could be employed to develop messaging in support of breastfeeding and breastfeeding-friendly policies.
Authors
- Christiane M. Horwood (ORCID: https://orcid.org/0000-0003-4395-1423)
- Lyn Haskins (ORCID: https://orcid.org/0000-0003-3636-5370)
- Sphindile Mapumulo (ORCID: https://orcid.org/0000-0002-4747-4858)
- Gillian Kingston (ORCID: https://orcid.org/0000-0001-9353-3604)
- Tanya Doherty (ORCID: https://orcid.org/0000-0003-1592-0080)
- Nigel Rollins
Institutions
- South African Medical Research Council (ZA)
- King's College - North Carolina (US)
- King's College London (GB)
- World Health Organization (CH)
- University of KwaZulu-Natal (ZA)
Publication Details
- Journal
- Globalization and Health
- Published
- 2024-11-28
- DOI
- https://doi.org/10.1186/s12992-024-01088-y
- Citations
- 4
- Primary Topic
- Breastfeeding Practices and Influences
- Type
- article
- Field-Weighted Citation Impact
- 1.55
Funders
- Bill and Melinda Gates Foundation
- World Health Organization