A REGULARIZAÇÃO DAS APOSTAS ESPORTIVAS NO BRASIL:MEDIDAS PARA PROMOVER O JOGO RESPONSÁVEL

This work aims to investigate, identify, detail, and delve into the sports betting market in Brazil, with the intention of enhancing the understanding of how this sector operates, its capacity to generate income and employment, legal limitations, and other crucial points. Brazilians are increasingly influenced by sports betting, and this form of gambling is becoming more common in their daily lives. Media and social networks play an important role in bringing individuals closer to sports betting, ensuring more followers. The topic of sports betting has become a prominent issue in recent years, mainly due to its profitable business, reaching billions of reais in transactions. Understanding the interest of Brazilian society in diversifying their investments, progressively exploring new fixed and variable income markets, it is necessary to provide security for people who wish to deposit/invest their money in the betting sector. The arrival of Law 14.790/23 was the main milestone in the regulation of this sector, establishing clear guidelines for its operation. This study aims to present to society sports betting and the entire regulatory framework that has been developed to make this environment a safer and more attractive place. By presenting its data and potential for the country’s economy, the aim is to encourage the population to invest in this sector, which has been taking on indescribable proportions, is in constant expansion and acceptance, including by the government, which realizes that Brazil loses many resources by not regulating the sector and establishing its taxation.