Approaching the tourist discourse in the localization process of tourist sites

Tourism discourse is in the center of researchers’ attention thanks to the advanced technological process of the tourism industry and the increased need for effective communication and high-quality translation of information delivered to users in the virtual environment. The technological progress has created new trends in the field of translation studies, thus the localization of tourist sites offers various areas of study of tourist texts and the translation difficulties of tourism language, especially regarding the cultural elements encountered in tourist texts. The localization of a tourist site consists in the adaptation of products for different cultures and languages, thus localization is a process of culturalization of the message transmitted to the receiver and involves a thorough approach of culture-bound words from the source language. The tourism websites from the Republic of Moldova include a lot of cultural information, and their translation requires a deep understanding of culture-bound words and various cultural aspects specific to both the source and target languages.