Bibliometric analysis of publication trends in the Scopus database on the theme fear of missing out to consumers behavior

Fear of Missing Out FoMO is usually associated with negative things related to a person s mental problems. FoMO often occurs in the digital age, when social media and technology are increasingly advanced, which makes it easy for us to know what other people are doing. The more FoMO research develops, the more influence FoMO has on several fields of science, one of which is the marketing field. Therefore, this study aims to determine what consequences FoMO has on consumer behavior especially in the social media era. This study included the keywords Fear of Missing Out and Consumer as references in the Article title, Abstract, and Keywrds derived from the Scopus database from 2004 - April 2024. Eighty-one documents were found in the data collection. Furthermore, bibliometric analysis was conducted using VOSviewer to analyze the data. The research findings show that the influence of FoMO can be viewed from self-determination theory. FoMO is a psychological state that can influence consumer behavior, which in turn affects consumer decision-making, such as purchase intention, impulse purchase, compulsive purchase, overconsumption, and wise purchase concerning sustainable consumption. FoMO can influence consumer decision-making with the help of variables such as social media usage, advertising, scarcity, luxury, materialism, and social media influencers.