How do people react to political bias in generative artificial intelligence (AI)?

Generative Artificial Intelligence (GAI) such as Large Language Models (LLMs) have a concerning tendency to generate politically biased content. This is a challenge, as the emergence of GAI meets politically polarized societies. Therefore, this research investigates how people react to biased GAI-content based on their pre-existing political beliefs and how this influences the acceptance of GAI. In three experiments (N = 513), it was found that perceived alignment between user's political orientation and bias in generated content (in text and images) increases acceptance and reliance on GAI. Participants who perceived alignment were more likely to grant GAI access to sensitive smartphone functions and to endorse the use in critical domains (e.g., loan approval; social media moderation). Because users see GAI as a social actor, they consider perceived alignment as a sign of greater objectivity, thus granting aligned GAI access to more sensitive areas.

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Publication Details

Journal
Computers in Human Behavior Artificial Humans
Published
2024-11-28
DOI
https://doi.org/10.1016/j.chbah.2024.100108
Citations
14
Primary Topic
Psychology of Moral and Emotional Judgment
Type
article
Field-Weighted Citation Impact
4.80
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article

How do people react to political bias in generative artificial intelligence (AI)?

Uwe Messer
14 citations
Computers in Human Behavior Artificial Humans
Psychology of Moral and Emotional Judgment
4.80
article

How do people react to political bias in generative artificial intelligence (AI)?

Uwe Messer
article en
14 citations

Abstract

Generative Artificial Intelligence (GAI) such as Large Language Models (LLMs) have a concerning tendency to generate politically biased content. This is a challenge, as the emergence of GAI meets politically polarized societies. Therefore, this research investigates how people react to biased GAI-content based on their pre-existing political beliefs and how this influences the acceptance of GAI. In three experiments (N = 513), it was found that perceived alignment between user's political orientation and bias in generated content (in text and images) increases acceptance and reliance on GAI. Participants who perceived alignment were more likely to grant GAI access to sensitive smartphone functions and to endorse the use in critical domains (e.g., loan approval; social media moderation). Because users see GAI as a social actor, they consider perceived alignment as a sign of greater objectivity, thus granting aligned GAI access to more sensitive areas.

Computers in Human Behavior Artificial HumansVol. 3
Universität der Bundeswehr München (DE)
Openalex Percentile: Top 4%
Psychology of Moral and Emotional Judgment
4.80
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