NON-USUAL WORD FORMATION IN MODERN GERMAN

Non-usual word formation, being a moreunrestrictedwayofreplenishing the vocabularyof a language,canfill in the gaps of traditional word formation,producecreative,rebus,expressivenominations; it is characterized by increasingimportanceinmodernGerman,especiallyin the field of Internetcommunication.Dueattention is notpaid to the study of theseprocessesandnewGermanwordsformed in non-conventional ways. The purpose of the study is to generalize and systematize the available theoretical research results in the domestic and foreign linguistics of non-usual word formation, to determine the types of non-casual word formation used in modern German and the trends of neologization. Methodology. The research material is the actual nominations of objects of reality functioning in today's Internet communication, relating to different spheres of life of German society. Word-formation analysis, elements of semantic and morphological analysis are used. Results. It is shown that all the distinguished types of non-formal word formation are used in modern German. The most frequent are lexicalization of abbreviations, elimination, contamination, substitution, and centaur words. Neologization through non-formal word formation is characterized by tendencies towards internationalization, intensification, integration and intellectualization. Practical implications. The materials and research results can be used in the educational process in the training of specialists in the field of communication in German, in lexicographic practice, in the development of research methodology on related topics.