Research on Innovative Teaching Reform of College Art Design Curriculum - Take Brand Planning Course as an Example

To solve the problems faced in the course of Brand Planning, a new educational concept that integrates the traditional Chinese culture, self-confidence, professional ethics and social concern can be put forward. This paper emphasizes the combination of basic theory and the application of the latest technology while covering multiple pieces of knowledge across fields. In addition, it also focuses on comprehensive training to cultivate students’ basic skills, innovative thinking abilities and practical operation ability. The educational approach aims to enhance students’ sense of social responsibility and effectively translate their learning results into practical actions. Through this series of changes to promote the development direction of the curriculum innovation research of art design in colleges and universities.