The role of strategic alliances in achieving organizational success: A survey study on private banks in Baghdad
The study aims to analyze the relationship between strategic alliances, and the organizational success of banks, by analyzing the banks' objectives and benefiting from the results of this relationship. A hypothetical model was formulated that determines the relationship between the variables in addition to a set of hypotheses. An intentional sample was selected, consisting of (165) directors, assistant directors, supervisors, department heads, and members of the board of directors. The descriptive analytical approach was adopted, and the questionnaire was the main tool for collecting data, in addition to personal interviews. The study used a set of statistical methods to analyze the data: SPSS. Ver. 23, The study reached several conclusions, the most important of which is that there is a great desire among banks to enter into strategic alliances. The bank's management knows the opportunities and threats to this alliance, with a significant correlation between the strategic alliance and organizational success.
Authors
- Hafsa Atallah Hussein
- Ahmed Foued Hassairi
Institutions
- University of Sfax (TN)
- Higher Institute of Management (RU)
- Middle Technical University (IQ)
Publication Details
- Journal
- Multidisciplinary Science Journal
- Published
- 2024-10-17
- DOI
- https://doi.org/10.31893/multiscience.2025185
- Primary Topic
- Organizational Leadership and Management Strategies
- Type
- article
- Field-Weighted Citation Impact
- 0.00