The mediating role of core competencies in the relationship between strategic renewal and crisis management: A field study in the pharmaceutical industry sector in Yemen

The study aims to determine the mediating role of core competencies in the relationship between strategic renewal and crisis management in the Yemeni pharmaceutical industry sector. To uncover this role and explain the relationship, the study adopted a quantitative approach using analytical and descriptive methodologies. The study population consists of ten companies representing the local pharmaceutical industry sector, and a questionnaire was used as a data collection tool from a sample of 415 participants which was determined through a comprehensive survey of managerial categories in these companies. Statistical analysis software (SPSS 26) and (AMOS 26) were used to analyze and utilize the data. The study finds that there is a positive role for the mediating variable of core competencies in the relationship between strategic renewal and crisis management. It also reveals a positive role for strategic renewal in crisis management in the pharmaceutical industry sector, as well as in core competencies. Furthermore, there is a significant positive relationship between core competencies and crisis management. Moreover, the study emphasizes the importance of adopting strategic renewal and increasing the attention to its processes as a cognitive and managerial framework for organizations to overcome external threats, internal constraints, and to improve performance. In addition, the study highlights the importance of focusing on core competencies, developing them, and safeguarding them from obsolescence. It also recommends the importance of practicing crisis management, especially preventive strategies and early warning signal detection processes. Finally, the study concludes emphasizing the need of the Supreme Board of Drugs & Medical Appliances to take necessary measures to protect domestic pharmaceutical products from imported drugs and provide support to local drug manufacturers to improve the quality and quantity of manufactured drugs. It encourages them to provide these drugs appropriately and in a timely manner, which in turn would solve the problem of the reliance on foreign products.