Raising awareness of financial education among youth in the Elbasan region, Albania

This study aims to assess the current state of financial literacy among youth aged 15–25 in the Elbasan region of Albania, with a particular focus on the differences between urban and rural areas. Utilizing a mixed-method approach, the research collected data through surveys and interviews with students, educators, and community members. The quantitative data were analyzed using ANOVA and regression models, while qualitative insights were gained through thematic analysis of the interview responses. The findings revealed significant gaps in financial literacy, especially in rural areas, where access to financial education is limited. Over 68% of schools do not offer dedicated financial literacy modules, and most youth rely on family guidance for financial decisions. The study also highlighted a clear need for more practical financial education, as 85% of respondents expressed that their current education does not adequately prepare them for managing personal finances. In response to these findings, the research proposes several recommendations, including integrating practical financial education modules into school curricula and initiating community-based financial awareness programs. The study also suggests fostering collaboration between educational institutions and policymakers to address these gaps effectively. By identifying critical deficiencies in financial education, this research provides a foundation for future interventions aimed at improving financial literacy among youth, especially in underserved rural areas. The study emphasizes the importance of equipping young people with the necessary skills to make informed financial decisions, contributing to their long-term economic stability and the development of their communities.