Evaluating and Analysing Digital Entrepreneurship: Innovation, Competitive Advantage, and Sustainability in the Modern Business Landscape

This review paper examines the transformative impact of digital entrepreneurship on the modern business landscape, focusing on its ability to drive innovation, provide competitive advantages, and contribute to economic growth. The study explores key components of successful digital enterprises, including digital literacy, creativity, and critical reasoning, while analyzing emerging trends such as artificial intelligence, digital marketing, and subscription-based models. Through case studies of successful companies like Shopify and Airbnb, the paper highlights how digital platforms disrupt traditional industries and enhance customer experiences. Despite the benefits, digital entrepreneurship faces challenges like high competition, data security concerns, and customer trust issues. The review concludes that, by embracing technological advancements and innovative strategies, digital enterprises can thrive, create value, and shape a sustainable and inclusive global economy.