Book Trade: Factors Influencing Demand of Population

The goal of the present article is to identify macro-economic factors affecting customer demand for books by using tools of correlation analysis. The authors formulated a number of hypotheses and made an attempt to check their rightfulness by tools. As empiric data the authors used information of the Federal Service of State Statistics, annual reports of the Ministry of Digital Development and Mass Communications of the Russian Federation ‘Book Market in Russia. Situation, Trends and Prospects’, as well as of the Ministry of Culture of the Russian Federation in 2017– 2023. As research methods to check the mentioned-above hypotheses statistic indices of correlation were used. As a result the authors’ assumptions were proved that people incomes are a serious factor influencing the amount of book purchases. At the same time it was pointed out that between the amount of book purchases and the cover of the population by library services a certain feed-back can be observed. The authors’ ideas about the impact on the amount of book purchase on the part of people access to the Internet and their skills in information and communication technologies have not been proven.