Visual attention and recall of flavored cigarillo package elements among young adults: A randomized control trial

Flavored cigarillos attract greater visual attention and were the most memorable element of cigarillo packaging among young adults sampled. Changes to cigarillo packaging, including limiting flavor descriptors, imagery, and/or color on packaging and advertisements may be an effective way to reduce young adults' attention to the products and thus their appeal.

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Publication Details

Journal
PLOS Global Public Health
Published
2024-11-27
DOI
https://doi.org/10.1371/journal.pgph.0003840
Citations
1
Primary Topic
Olfactory and Sensory Function Studies
Type
article
Field-Weighted Citation Impact
0.36

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article

Visual attention and recall of flavored cigarillo package elements among young adults: A randomized control trial

Erika Trapl, Stephanie Pike Moore, Elizabeth G. Klein, Eduardo Gómez Gómez et al.
1 citations
PLOS Global Public Health
Olfactory and Sensory Function Studies
0.36
article

Visual attention and recall of flavored cigarillo package elements among young adults: A randomized control trial

Erika Trapl, Stephanie Pike Moore, Elizabeth G. Klein, Eduardo Gómez Gómez, Amanda J. Quisenberry, Alysha C. Ennis, Joseph M. Macisco, Harriet Sharp, Sho Kirihara, Maya Reyes-Klein
article en
1 citations

Abstract

Flavored cigarillos attract greater visual attention and were the most memorable element of cigarillo packaging among young adults sampled. Changes to cigarillo packaging, including limiting flavor descriptors, imagery, and/or color on packaging and advertisements may be an effective way to reduce young adults' attention to the products and thus their appeal.

PLOS Global Public HealthVol. 4(11)
Allegheny College (US), Roswell Park Comprehensive Cancer Center (US), University of Nevada, Reno (US), The Ohio State University (US), Case Western Reserve University (US)
Ohio State University, Case Western Reserve University, National Institutes of Health
Openalex Percentile: Top 38%
Olfactory and Sensory Function Studies
0.36
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Visual attention and recall of flavored cigarillo package elements among young adults: A randomized control trial — Erika Trapl, Stephanie Pike Moore, et al. · PLOS Global Public Health (2024) | TGRS Research Map | TGRS