Analysis of the Adoption of Corporate Social Responsibility Strategies in Partnership with the Association Comitê Ponto Chic, in Nova Iguaçu, Baixada Fluminense, Brazil

Objective: The objective of this paper is to investigate whether the adoption of Corporate Social Responsibility (CSR) strategies can positively impact the contribution to territorial development and social inclusion of the local community through sustainable practices, highlighting the importance of incorporating CSR as a strategy administrative and its role in the current socio-environmental and economic scenario. Theoretical Framework: The theoretical framework of the paper is addressed the importance and evolution of Corporate Social Responsibility (CSR), from its origins to the current practices adopted by organizations. The literature review explored the growing need for companies to incorporate social, environmental and ethical dimensions into their strategies, highlighting the role of corporate social responsibility and highlighting how companies can act more responsibly and socially towards society and the environment. Method: The methodology adopted for this research involves the use of qualitative and quantitative methods. Documentary research, interviews and field research were carried out with interviews at the headquarters of the Ponto Chic Nova Iguaçu Committee Association, Rio de Janeiro. Results and Discussion: The results obtained revealed that organizations that work with CSR contribute to collective, social and environmental development in the territories where they operate. It was observed that the adoption of CSR practices has positive impacts on promoting territorial development and social inclusion. Research Implications: The results of this study influence the field of administrative social sciences, since the understanding of CSR in Brazil is growing, and implies that Baixada Fluminense is a socially vulnerable region witch new articles of this theme. Originality/Value: This study contributes to the literature in the field of administrative social sciences, and the originality of this article lies in its analysis of the implementation of CSR strategies in the Association object of this article, the Ponto Chic Committee, highlighting the role of CSR as a fundamental tool for organizations face socio-environmental challenges.