Research on the Design Element Weights of Women's Shirts Based on Visual Perception

With the continuous change of the consumer market, clothing companies are paying more and more attention to users' experience. Quantifying the users' visual perceptions can help fashion designers to design clothing more scientifically. For the design element weights of women's shirts, this paper takes women aged 18-28 as subjects, and quantifies the subjects' visual perception through eye-tracking experiments. By analyzing the subjects' visual hotspots and key operational index data of ladies' shirts, the weights of each design element are derived. Then the experimental results are compared with the results of the expert hierarchical analysis method, and it is found that they are basically consistent. It shows that by quantifying users' visual perception, it can help fashion designers determine the weights of design elements more conveniently and effectively. Thus, it helps service designers to carry out personalized clothing design, and has important research significance for improving user satisfaction and design hit rate.