Herzberg’s motivational factors applied to generational influencers

Purpose The purpose of this paper was to examine the two-factor theory (Herzberg et al. , 1959), determining whether millennials experience similar job satisfaction and dissatisfaction with Herzberg et al. ’s motivation/hygiene descriptors as they relate to job enrichment. Design/methodology/approach This paper analyzed the historical relevancy of Herzberg et al. ’s controversial motivation theory to 21st-century workers. Extensive research of scholarly journal articles included historical studies and recent studies from 1919 to 2024. Findings In the late 1950s, Herzberg, Mausner and Snyderman identified, from two simple reflective questions to participants, 14 work factors, which vary in the degree of motivational effect across two independent continuums of satisfaction and dissatisfaction. Given the seminal work by Herzberg et al. in this area of motivation and hygiene factors, as well as subsequent contributors in the field, the authors of this study explored the role of generational motivational changes as they relate to job enrichment. Originality/value The authors offer a reassessment of the Herzberg motivation theory to account for the generational differences that might influence its practice in the current historical context. The authors laid a foundation for further inquiry into how future workplace motivational choices compare with past generations, potentially increasing performance, and higher levels of personal achievement.