Estimating the Influence of Price Fluctuations in Millet Marketing in Yobe State, Nigeria

The study examined the influence of price fluctuations in millet marketing in Yobe State, Nigeria. Specifically, it aimed to determine the factors influencing price variation in millet marketing, the coping strategies adopted, and the challenges encountered by the respondents. Data for the study were collected using a structured questionnaire administered to 157 respondents and analyzed using descriptive statistics and regression analyses. Multiple regression results revealed that the significant factors affecting price fluctuation in millet marketing include market information asymmetry (p < 0.01), unstable government policies (p < 0.05), and variations in quantities of product marketed (p < 0.01). Similarly, middlemen speculation (p < 0.01) and the demand-supply gap (p < 0.01) were statistically significant but negatively related to price fluctuation in millet marketing. The major coping strategies adopted by the respondents were regular and up-to-date market information and the provision of adequate storage facilities. The main problem faced by marketers was high transportation costs (80%) due to poor road networks and linkages. The study concludes that price fluctuation in millet marketing is challenging and inevitable but needs to be addressed through the concerted efforts of stakeholders. The research recommends that the feeder road network be reconstructed and maintained to curtail hindrances associated with transporting goods and services. Additionally, market information indices should be made available, accessible, and utilized to guide marketers