Organizational Culture and Business-IT Alignment: A Compositional Study

In the digital age, the role of information technology (IT) management in organizations is fundamentally changing, especially in aligning business and IT. This study examines the relationship between organizational culture and business-IT alignment. It juxtaposes two four-component models in a novel way and presents a sound methodology for dealing with multiplicative ipsative rating scales of a questionnaire. Such measures have in common that the items’ alternatives relate to each other or the whole and need corresponding compositional data analysis. Linear regression and the resulting log-ratio coefficients reveal a culture/alignment combination of hierarchy with service- and adhocracy with investment orientation. This study claims to be one of the first papers to successfully employ the established compositional methodology on a composition-to-composition model in IT management research.