An Exploratory Study on the Conservation and Utilization of Maritime Cultural Heritage : Focusing on the Categorization of Perceptions through a Comparative Analysis of News and Social Media Data

Maritime cultural heritage is a public asset now and for future generations, as it holds both historical and regional value. It also serves as a resource that can revitalize local economies through education, culture, and tourism. This study aims to establish a foundation for discussing the sustainable preservation and utilization of maritime cultural heritage by understanding public perceptions. To achieve this, the study compared and analyzed data from news outlets and various social media platforms, categorizing public opinion and perceptions of maritime cultural heritage into five types, providing corresponding implications for each: ① Historical value-oriented, ② Tourism utilization-focused, ③ Educational utilization-centered, ④ Policy promotion-emphasized, and ⑤ Development value-highlighted. The findings are expected to contribute to strengthening the competitiveness of coastal regions by formulating strategies for the conservation and utilization of maritime cultural heritage, thereby promoting sustainable development that leverages these resources.