DEVELOPMENT OF MUSLIM-FRIENDLY TOURISM SERVICES INDICATOR IN SLEMAN REGENCY, YOGYAKARTA PROVINCE

Tourism holds significant promise for Indonesia's economy, a fact recognized by the government. Recent attention in the tourism sector has centered on the advancement of Muslim-friendly tourism, an initiative supported by OIC nations, including Indonesia, due to its considerable potential. Consequently, the Ministry of Tourism has initiated the selection of regions as Muslim-friendly tourism hubs, with the Special Region of Yogyakarta being one such area. Despite this, Yogyakarta still lags behind in terms of service indicators, as highlighted in the IMTI. This study focuses on Sleman Regency, the most tourist-laden area in Yogyakarta province. The service indicators encompass aspects like Mosques, Hotels, Halal Restaurants, Airports, and Attractions, indicating the necessity for further development to bolster Muslim-friendly tourism in Yogyakarta, particularly within Sleman Regency. The research aims to scrutinize the evolution of tourist spots and the promotion of Muslim-friendly tourism in Sleman Regency, Yogyakarta, utilizing a qualitative methodology with a case study approach. Findings suggest that the full potential of Muslim-friendly tourism in Sleman Regency remains unrealized due to the local government's unclear perception of the concept. Consequently, there's a call for a shift towards community-based tourism, with a focus on tourist villages. Additionally, efforts are underway to intensify the halal certification process for all food and restaurant businesses, spearheaded by the government and LPPOM. It's also imperative for tourism managers in Sleman Regency to prioritize services, particularly in accommodation and ensuring the availability of halal dining options to cater to Muslim travelers.