A STUDY ON AWARENESS AND UNDERSTANDING OF TAKAFUL PRODUCTS AMONG POLYTECHNIC STUDENTS IN MALAYSIA

The study aims to assess the awareness and understanding of Takaful among polytechnic students in Malaysia, focusing on demographic influences and perceptions.Utilizing a quantitative approach, the research employed a cross-sectional survey design. A structured questionnaire was distributed to 95 students from four polytechnics, collecting data on demographics, awareness, understanding, and perceptions of Takaful products.The results revealed a moderate to high level of awareness, particularly among students aged 20-21. A significant understanding of Takaful's alignment with Islamic principles was noted, but gaps remained in comprehending specific benefits and complexities. Younger students (ages 18-19) demonstrated lower awareness and understanding.The findings underscore the need for targeted educational interventions to enhance Takaful awareness, especially among younger students. Integrating Takaful concepts into academic curricula and leveraging social media for outreach can foster greater participation in Islamic financial products. Overall, this research contributes valuable insights for Takaful operators and policymakers, aiding in the development of effective marketing strategies and educational programs.