A PROPOSED CONCEPTUAL FRAMEWORK OF PHILANTHROPIC BEHAVIOUR WITHIN THE ISLAMIC CONTEXT

Research on philanthropic behaviour has identified several key factors that motivate individuals to contribute. For Muslims, the belief that good deeds and contributions will be rewarded in the hereafter serves as a significant motivator. In essence, religiosity plays a crucial role in encouraging individuals to act benevolently. A study conducted by Hanudin Amin (2016) associated giving behaviour with the feelings of blessing which is interconnected with religion. While Ibrahim Sulaiman Alhidari (2013) asserted that philanthropic behaviour is significantly correlated and affected by other variables. This study aimed at proposing three theories to define the scope of philanthropic behaviour among alumni, namely the Theory of Planned Behaviour (TPB), Expectancy Theory and Investment Model. From the theories proposed, 16 variables and 15 hypotheses have been deduced. Other than that, this paper also discussed the Islamic view of intention, motivation and commitment, which were the mediating variables in the conceptual framework proposed.