A new study on marketing and support for adult learners

Adult learners have more higher education options than ever before — from degree to nondegree‐bearing programs. Understanding whether adult learners still desire a 4‐year degree — and if so, why — the authors of a new white paper assert, is “especially important at a time of great enthusiasm about novel alternatives to college diplomas.”

Authors

Publication Details

Journal
Dean and Provost
Published
2024-11-27
DOI
https://doi.org/10.1002/dap.31445
Primary Topic
Education, Sociology, Communication Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

A new study on marketing and support for adult learners

Rachel Yuen May Yong
Dean and Provost
Education, Sociology, Communication Studies
article

A new study on marketing and support for adult learners

Rachel Yuen May Yong
article en

Abstract

Adult learners have more higher education options than ever before — from degree to nondegree‐bearing programs. Understanding whether adult learners still desire a 4‐year degree — and if so, why — the authors of a new white paper assert, is “especially important at a time of great enthusiasm about novel alternatives to college diplomas.”

Dean and ProvostVol. 26(4)
Quality Education
Openalex Percentile: Top 66%
Education, Sociology, Communication Studies
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A new study on marketing and support for adult learners — Rachel Yuen May Yong · Dean and Provost (2024) | TGRS Research Map | TGRS