Social Media Platforms as Tools for Enhancing Perceived Self-Image Among Female University Students: Photo Editing Practices for Mental Health Sustainability in the Context of Sustainable Development Goals (SDG)

Objectives: This study aims to examine the relationship between excessive image editing on social media and appearance-related anxiety, assessing the psychological implications of such practices in the context of Sustainable Development Goals (SDG). Theoretical Framework: The study explored the role of social media platforms as effective tools for enhancing the perceived self-image of female university students, where photo editing techniques are used to improve personal appearance and increase confidence. Method: This quantitative study employed a descriptive correlational design to investigate the association between personal image editing practices and social appearance anxiety among 300 female university students from King Faisal University, Al-Ahsa, Saudi Arabia. The participants were final-year students from the Colleges of Arts, Education, and Law, and they were selected through a snowball sampling technique. Results and Discussion: The findings revealed a significant positive correlation between the degree of personal image editing and the level of social appearance anxiety, suggesting that female students who engage more frequently in photo editing are more likely to experience heightened anxiety about their appearance. Research Implications: This result reveals a paradox where female university students edit their photos for self-satisfaction, yet this practice may worsen appearance-related insecurities and anxiety. Originality/Value: This study offers a unique contribution by examining the dual impact of photo editing on self-image satisfaction and appearance-related anxiety among female university students. By highlighting the unintended psychological consequences of such practices, the research provides insights that can inform mental health strategies aimed at fostering healthier self-image practices.