Ethics as a Challenge: a Look at Media Texts

The text poses the problem of ethics in media communication. Some journalistic articles related to the history of Bulgarian journalism were examined. In parallel, attention is also directed to modern media content. The main idea of the article is to present the problem of journalistic ethics as original and still problematic. As part of the research methodology, a typological parallel was made between old editions of newspapers and today's articles. We see that the problem of journalistic ethics has existed as a key issue in public communication since the very beginning of Bulgarian journalism. In our modern journalism, the ethics of communication (public writing and speaking) is still an issue that our society has not fully resolved.