Ethical Considerations of Online Mystification and Fake News: Good Practices in the Context of the Bulgarian Political Adviser’s Role

The paper explores the functions and responsibilities of the political advisor in the context of the global problem of fake news and post-truth. Based on this exploration, certain conclusions are drawn about the critical specifics of the political advisor's role in transferring good practices within public administration. These practices involve creating mechanisms for detecting fake news and tools for their revelation. The main aim of the paper is to examine the political advisor's position as an institution that, on one hand, manages the flow of information and, on the other hand, facilitates the transfer of good practices in public administration.