Pensions are boring: employee engagement with pensions, using the transtheoretical model of behavioural change

Purpose This case study aims to review the impact of using the transtheoretical model of behavioural change in the design of a digital pension journey with the intension of increasing engagement by employees at the point of retirement in their pension choices. Design/methodology/approach This case study considers the employee engagement with an existing digital pension journey before and after the tool is redesigned using the transtheoretical model of behavioural change. Findings This case study highlights the positive impact of using the transtheoretical model of behavioural change in designing a digital pension journey, highlighting the benefit of supporting employees in the pre-contemplation and contemplation stages of their engagement with their pension. Originality/value The transtheoretical model of behavioural change has traditionally been used to help people overcome addictions and other problematic behaviours. This case study highlights how it can be used in other settings to support behavioural change.