Research on the Information Interaction Design of Special Agricultural Products Apps from the Perspective of Rural Revitalization

Driven by the Rural Revitalization Strategy, the promotion and sale of special agricultural products have become an important means to enhance the rural economy. With the development of mobile internet, e-commerce platforms based on mobile apps provide new channels for the sale of these products. However, market research reveals that many platforms for special agricultural products face issues related to poor user experience and low user engagement in their information interaction design. Therefore, this paper, from the perspective of information interaction design, identifies pain points in existing app designs through literature review and case analysis, and explores methods to optimize the user experience of agricultural product apps. We gathered user needs and feedback, built user personas, designed interactive prototypes, and validated their effectiveness in terms of user experience, operational convenience, and information transmission efficiency through usability testing. The research results show that the prototype significantly improved information hierarchy, simplified interaction processes, and better met users' personalized needs. The information interaction design of special agricultural product apps should not only focus on functional requirements but also emphasize the emotional experience and cultural identity of users. Visual design should incorporate elements of rural cultural characteristics to enhance users' sense of identification and engagement. Future designs should emphasize the integration of interaction design with rural culture, further improving user experience through innovative information presentation methods and personalized services, thereby supporting the Rural Revitalization Strategy and the sustainable development of agricultural e-commerce.