Enhancing investor decision-making: a comprehensive study of information disseminated on stock exchange websites

Purpose Results from this study include a tool for financial literacy through the use of stock exchange websites and a framework for managing stock market information. Design/methodology/approach Prior research suggests that information can significantly influence judgment and decision-making. This paper aims to provide guidance on the characteristics of information disseminated on stock exchange websites and demonstrate the value of these platforms in informing and educating cyber-investors. Based on an exploratory study, the author proposes that information should be examined through three dimensions: nature, support and source. These dimensions are crucial in shaping the behavioral learning of cyber-investors. The study results include a tool for enhancing financial literacy via stock exchange websites and a framework for effectively managing stock market information. Findings This study identifies potential areas where improvements can be made by stock exchange Web designers and asset management platforms, particularly life insurance websites. Based on our results and to have a successful and attractive website for cyber-investors, designers must pay close attention to the layout of the website, its navigability, structure, colors and general ergonomics. A good match between these elements and the needs of potential investors will improve the conditions for finding relevant information on stock market websites. Furthermore, ease of access to information contributes to greater satisfaction and loyalty. This finding is in line with Eltkhtash (2013) and Syaeid (2019) who highlight the importance of ease of access to the site. Originality/value The exploratory study analyzes information available on four French stock exchange websites: Boursorama, Zonebourse, Abcbourse and Boursier.com. The study offers a set of knowledge that allows cyber-investors to make effective decisions using financial sources. This helps the consultation of stock exchange websites and enables to target the relevant information which provides a more accurate assessment of the evolution of financial assets. Based on our analysis, it appears that investors are more interested in certain criteria at the expense of other information.