Decoding Fictional Journalism: A Diary-Interview Approach to Uncovering Flemish Audience Interpretations of Journalism in Fiction

Employing a diary-interview method, this study delved into how Flemish audiences make sense of fictional journalism series originating from various production contexts. Initially, it corroborated the prevalence of an overarching journalism discourse largely influenced by American fiction but extending to non-American narratives. However, participants' engagement with this discourse did not exclude critical evaluation. They notably differentiated between American and European journalism fiction, viewing the latter as less sensationalized and more nuanced. Moreover, the interpretation of the series varied significantly based on participants’ media profiles. Consequently, the series tended to reinforce pre-existing opinions rather than catalyze change. Despite this tendency, participants did note a shift in their perspectives upon exposure to behind-the-scenes footage, prompting a more critical stance toward news coverage while also fostering a deeper appreciation for the challenges inherent in the profession. This study shed light on culturally diverse journalistic discourses in Flanders and their role in shaping Flemish journalistic discourse. It highlights a dynamic interaction between the narratives presented in fiction and the media profiles of their audiences. In a journalistic environment marked by declining trust and accusations of bias, locally produced fiction emerges as a vital force in shaping both existing and new journalistic discourses.