The study of the influence of cartoon products on the socialization of children in the practice of sociological research

The development of mass communication media and an increase in the volume of information have actualized the issue of the peculiarities of children's socialization in an information society. An animated product is a spectacular and accessible way to convey important social information to children. The article attempts to identify and describe existing research practices on the content and impact of cartoon products on the socialization of children in Russia over the past decades. In particular, the objects of research (cartoon products and children) are analyzed, as well as the methods used in these studies. The object and methods of studying the influence of cartoon products on the socialization of children have been identified as the subject of our research. The research methodology is based on the application of content analysis methods, traditional document analysis, and elements of structural and semantic analysis. The empirical material was articles by domestic researchers published in the period from 2000 to 2024 and containing the results of studying the impact of media content on children. The objects of studying the influence of media content on the socialization of the younger generation are cartoon products and children. Methods of content analysis, narrative analysis, phenomenological and hermeneutic approaches are used to analyze media content. Children's preferences and media practices are clarified through surveys and projective techniques. The choice of children as an object of research requires taking into account their age characteristics in the application of research methods and strategies. In this context, sociographic methods, projective methods, the case study method, as well as forms of surveys based on associations, the use of which should take into account the characteristics of each age period, are promising.