#emergencymedicine: A TikTok Content Analysis of Emergency Medicine-related Content
We identified qualities associated with negative and positive correlation with video engagement. For the 100 videos, only healthcare attire, such as wearing a white coat or scrubs, showed a significant positive correlation with engagement, while those with background music showed a negative correlation. Our study offers insight into how EM professionals can effectively use characteristics associated with higher engagement rates to relay information to a wider audience on TikTok.
Authors
- Mohamad Moussa
- Emily Moore (ORCID: https://orcid.org/0000-0002-4099-157X)
- Kelly Walker
- Erika Wilt
- Madison Stolly
- Nathan Gembreska
- Mohamad Nawras
- Rhonda L Hercher
Institutions
- University of Toledo (US)
Publication Details
- Journal
- Western Journal of Emergency Medicine
- Published
- 2024-11-27
- DOI
- https://doi.org/10.5811/westjem.19466
- Citations
- 2
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 1.06