The characteristics of formula milk marketing on health system: a qualitative study from Beijing and Jinan in China
Formula milk marketing aims to influence the practices and services within the health system in China, both directly through health professionals and facilities, and also indirectly by targeting mothers. These marketing strategies have impacted the perceptions of providers on formula milk, and strategies targeting consumers have aimed to further influence and undermine mothers' intentions to continue breastfeeding. Stricter regulation of industry marketing practices is needed to create a supportive environment for mothers to breastfeed.
Authors
- Angela Y. Xiao (ORCID: https://orcid.org/0009-0006-5477-5639)
- Anuradha Narayan (ORCID: https://orcid.org/0000-0002-4991-1361)
- Hanxiyue Zhang
- Yinghang Wang (ORCID: https://orcid.org/0009-0005-8443-159X)
- Yang Ge (ORCID: https://orcid.org/0000-0002-5789-2914)
- Shuyi Zhang (ORCID: https://orcid.org/0000-0001-8500-5836)
- Wen Wang (ORCID: https://orcid.org/0000-0002-6201-7348)
- Zhi Lin (ORCID: https://orcid.org/0000-0001-5976-1806)
- Kun Tang
- Suying Chang (ORCID: https://orcid.org/0000-0001-7716-5573)
- Xinyi Lv (ORCID: https://orcid.org/0009-0001-0972-1395)
Institutions
- University of Essex (GB)
- United Nations Children's Fund (US)
- Chinese Academy of Medical Sciences & Peking Union Medical College (CN)
- Peking University (CN)
- Peking Union Medical College Hospital (CN)
- Peking University Cancer Hospital (CN)
- Capital Institute of Pediatrics (CN)
- Guangzhou Women and Children Medical Center (CN)
- Vanke (China) (CN)
- Institute for Social and Economic Research (GB)
- Tianjin Municipal Research Institute for Family Planning (CN)
- United Nations Children's Fund India (IN)
- Guangzhou Medical University (CN)
- Tsinghua University (CN)
Publication Details
- Journal
- BMC Public Health
- Published
- 2024-11-26
- DOI
- https://doi.org/10.1186/s12889-024-20298-y
- Primary Topic
- Breastfeeding Practices and Influences
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Bill and Melinda Gates Foundation