Health care as a factor of personality development in the context of socialization

This article raises the problem of public health, which is one of the areas of social reality, as well as an important area of society’s life, which is subject to social construction. An important component of the mechanism of such construction is the strengthening of individual health, the construction of a health-saving trajectory of a personality, which are carried out in the process of its socialization. The authors emphasize that today socialization, the entry of a person into a social environment through the mastery of generally accepted social values and norms, is considered as a factor influencing the indicators of health-saving behavior. Accordingly, its main structural element should be the popularization of a system of values and attitudes related to the highest value – health, based on the conviction of the need for a healthy lifestyle. The medical community is united in the opinion that the activity of the population in relation to health care is the most important factor in preserving, restoring and maintaining the health of the nation. In the professional medical environment, medical activity is commonly understood as the activity of people in relation to both their own (personal, personal) and public health. Indicators of medical activity include: sanitary literacy, hygienic habits, access to medical care, attitude to medical examinations, implementation of medical recommendations, rationality of nutrition, physical activity, absence of bad habits, timeliness of requests for medical help. Considerable attention in this article is paid to destructive factors that directly or indirectly affect the health of a modern person. These include, first of all, an overabundance of information that literally collapses from the Internet and causes information fatigue syndrome and Internet addiction, which has a bad effect on human well-being, impairing sleep, memory, attention, lack of treatment can even lead to mental disorders. One of the most important problems of the XXI century is inactivity - reduced activity, which triggers negative changes in the work of internal organs and systems, leads to an active increase in spinal diseases, osteochondrosis, exacerbation of chronic pathologies and inevitably leads to obesity. Recently, there has been an increase in the incidence of obesity in children and adolescents worldwide: 25% of adolescents are overweight, and 15% are obese. Overweight in childhood is a significant factor of obesity in adulthood: 50% of children who were overweight at 6 years old become obese in adulthood, and in adolescence this probability increases to 80%. An obvious social problem faced by obese people is the stigmatization of people depending on body parameters, which is significantly facilitated by digital information technologies. Along with obesity, alcoholism, drug addiction and tobacco smoking cause serious harm to human health – factors that are becoming the most pressing problem in our society. The authors argue that the basis for the formation of value orientations in the relationship between the individual and society, which should be based on a systematic approach, which is carried out through the systematic implementation of various activities and national projects aimed at increasing life expectancy, strengthening public health in the period from infancy to the elderly and senile age.