An Innovative Study on the Design of Silankappu Cultural Creation under the Threshold of Service Design

Silankappu intangible cultural heritage is one of China’s national cultural heritage and is listed as the national intangible heritage. In order to achieve the modern value transformation of Silankappu intangible cultural heritage, this paper explores the mode mechanism and path of applying service design industry to Silankappu cultural and creative design innovation in the era of digital intelligence. From the point of view of service design, this paper discusses the design creativity of Silankappu cultural and creative products.Methods By analyzing the market situation of intangible cultural creativity in Silankappu, the practical problems of Silankappu cultural creativity were summarized. This project will be user-centered, guided by user needs and based on Kano model, divide the characteristics of user needs, and use AHP analysis method to quantitatively decompose the needs of users of Xilankarpu cultural and creative products. By weighting the requirements of user experience, and on this basis, the concept of service is integrated into the visual and functional innovation of the product. Highlight cultural characteristics, pay attention to cultural consumption experience, and follow the market logic, so as to build a multi-dimensional innovation path for the intangible cultural heritage industry system of Silankappu.